We Give Identity to Ingenuity

services

Brand Development

Branding and go-to-market strategy are as critical to a product’s success as design and development.

These efforts are integrated into the process and run alongside product development. We find that the best products are informed by a consistent and intentional brand strategy.

Our core service offerings in this category are the foundation for growing your brand.

Naming Workshop

A name is the first touchpoint of a company or product, and a bad association or low impact can cost a company customers.

Through our naming process, a brand strategist and product designer work with you to take a deep dive into your product’s user personas and your company’s mission, vision, and values. In a series of exercises, we explore words and phrases that capture the essence of your brand.

Once we have a list of contenders, domain availability and competitor research begin.

Workshop Results:

  • Post-workshop shortlist
  • Research & vetting
  • Final Name

Logo Design

We are a visual society, and your logo has the opportunity to make a strong and lasting impression in a future customer’s mind.

Based on our workshops, a designer will do research and begin mocking up logos. You’ll be presented with thoughtfully designed logo options, and the designer will finalize your selection to turn into a brand identity suite.

For our startup partners, we keep the process focused and fast-paced. This keeps the budget low, because we know startups will make tweaks or even re-do their logo at some point. For businesses looking to develop a comprehensive system of brand assets, we design it all.

Workshop Results:

  • Logo
  • Brand Guidelines
  • Visual Identity Systems

Brand Strategy

We take the same collaborative, guided workshop approach when assembling your brand platform or giving expert guidance on messaging for your website.

Building out your brand identity, we begin with your product’s user personas and your company’s grounding mission. If you’re just starting out, we know how to ask the right questions and deliver positioning statements that feel true to the brand you want to be. Whether you are overhauling existing content or starting from scratch, we can help you achieve brand dominance.

Workshop Results:

  • Brand Positioning Deck
  • Website Copy

Go-to-Market (GTM) Workshop

Building your product is only half the battle. Making sure that users know your product exists, and that they will pay for it, is often the more challenging half. We craft actionable strategies for launching or re-entering the market.

Based on our workshops, a designer will do research and begin mocking up logos. You’ll be presented with thoughtfully designed logo options, and the designer will finalize your selection to turn into a brand identity suite.

For our startup partners, we keep the process focused and fast-paced. This keeps the budget low, because we know startups will make tweaks or even re-do their logo at some point. For businesses looking to develop a comprehensive system of brand assets, we design it all.

Potential Workshop Results:

  • Customer Acquisition Plan