These efforts are integrated into the process and run alongside product development. We find that the best products are informed by a consistent and intentional brand strategy.
Our core service offerings in this category are the foundation for growing your brand.
Through our naming process, a brand strategist and product designer work with you to take a deep dive into your product’s user personas and your company’s mission, vision, and values. In a series of exercises, we explore words and phrases that capture the essence of your brand.
Once we have a list of contenders, domain availability and competitor research begin.
- Post-workshop shortlist
- Research & vetting
- Final Name
Based on our workshops, a designer will do research and begin mocking up logos. You’ll be presented with thoughtfully designed logo options, and the designer will finalize your selection to turn into a brand identity suite.
For our startup partners, we keep the process focused and fast-paced. This keeps the budget low, because we know startups will make tweaks or even re-do their logo at some point. For businesses looking to develop a comprehensive system of brand assets, we design it all.
- Brand Guidelines
- Visual Identity Systems
Building out your brand identity, we begin with your product’s user personas and your company’s grounding mission. If you’re just starting out, we know how to ask the right questions and deliver positioning statements that feel true to the brand you want to be. Whether you are overhauling existing content or starting from scratch, we can help you achieve brand dominance.
- Brand Positioning Deck
- Website Copy
We’ll review your brand tenets, establish acquisition milestones, audit your competitors, define your beachhead market, and identify the most fruitful channels through which to acquire your users. The final result is a Customer Acquisition Plan, which will outlay an approach to three marketing channels.
If you would like help implementing the strategy, we can do that too. Our content creators will work with you to design marketing assets, both digital and physical, and write copy.
Potential Workshop Results:
- Customer Acquisition Plan